Prior to founding My Perfect Pet, Karen Neola had a very successful 25 year professional corporate career in science, engineering, and R&D. Her love for animals was a fabric of her life and was well known among her friends and associates.
Karen's other activities included involvement in various animal care and rescue organizations, nutrition, and founding of River Rock Ranch, known throughout as ‘Karen’s reject animal farm”, thanks to the countless strays she brought home. She was also a successful showing member of National Pygmy Goat Association winning several grand champion awards. It was a lifetime of love for animals and devotion to their health and well-being.
Then in 2007, heartbroken at the loss of her yellow lab Hunter, Karen changed her life direction. Within weeks of his passing the headlines announced the largest pet food recall in history and it was her wake-up call to what was really in the food she was feeding her pets. She embarked on a mission to improve pet health and longevity through better diet and nutrition, and to develop a pet food formula that used only fresh, whole, natural and safe ingredients – for her own pets. Karen dedicated the next 3 years to research and development, working with nutritionists, veterinarians, breeders, pet stores, and restaurant food suppliers to create the perfect blend of all-natural, fresh, restaurant-quality ingredients that provide maximum nutrition with the least processing and no harmful preservatives.
While her plan for years was to be retired from the corporate world and enjoying more time on warm tropical beaches by 2011, Karen instead found herself driven by passion to form a company that put pet health over profits, and educate pet owners on how to make better food choices for their pets. She was born with a number of food allergies herself and found pet food to be a natural blending of science, nutrition, and love for pets.
Karen is an active member of the Love On A Leash, as a handler and trainer and is currently leading their San Diego Inland chapter. In addition to her managing My Perfect Pet she conducts regular talks for local dog trainers and clubs on the topic of "Understanding Pet Nutrition".